Objective

The Sports Portal, formerly known as Amateur Sports Insider, approached Mavoc Technologies with the goal of rebranding and creating a new logo. The client wanted a logo that would reflect their new brand identity as a comprehensive sports media platform, while still retaining elements of their previous brand to maintain continuity with existing followers.

Solution

Mavoc Technologies conducted extensive research into the sports social media industry and The Sports Portal's target audience. After several brainstorming sessions and design iterations, a new logo was created that incorporated elements of a portal, symbolizing access to a wide range of sports content. The logo also included subtle references to various sports to emphasize the platform's comprehensive coverage.

Result

The new logo was well-received by the client and was successfully launched alongside the rebranding effort. The logo effectively communicates The Sports Portal's new brand identity as a central hub for sports. It has been integrated into all of The Sports Portal's branding materials, including their website, social media profiles, and promotional materials. The rebranding effort has helped to enhance The Sports Portal's brand image and attract a broader audience of sports enthusiasts. Overall, the logo design project was a success and has played a key role in the repositioning of The Sports Portal in the sports social media industry.